Our innovation addresses a problem among the population we serve as well as the industry we work in. 1) High maternal mortality, neonatal mortality, and unsafe abortion rates among adolescent girls and women aged 15-24 with an unmet need for family planning services and limited access to adequate antenatal care. These problems are especially pronounced in sub-Saharan Africa and India - the primary geographies where Triggerise is operational. In addition, since our platform has capabilities to address any repeatable behaviour, in the future, we will address users’ more holistic health needs including communicable diseases such as HIV, TB and malaria as well as non-communicable diseases such as hypertension, diabetes and cervical cancer. 2) In the markets in which Triggerise works, demand generators have limited visibility into whether their reach translated into impact, service providers stretch limited resources to create their own demand while spending heavily on service provision, and donors funded promising - but sometimes parallel - interventions. None of these actors have access to reliable, real time data, instead relying on paper-based self-reported data.
Triggerise takes a disruptive approach to development with our digital platform to connect and activate local ecosystems (across demand and supply) to improve the health and wellbeing of communities. We call this a “horizontal integration approach,” where multiple independent local actors support different interventions on the two sides of the market (demand creation and service provision). Our platform integrates digital and analogue technology and scales behavioural science principles to create individualised user experiences that nudge positive health choices among adolescent girls and young women at the base of the pyramid suffering poor health outcomes. Our platform allows partners access to data in real-time, enabling evidence-based decision making to adapt programme design and scale impact efficiently. By enrolling on Triggerise’s platform, demand creators track how their interventions translate into service uptake at a network of health providers, donors fund an ecosystem that multiplies impact by leveraging existing funding, and women have more choice, curating content and choosing providers based on location, rating, and product availability.