Updated Jan 15, 2021

Rahul Singhal

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Health is an individual and community responsibility and healthcare is a right.

We have developed an Effective Social Persuasion Platform ; low-cost platform persuades community to modify its health-seeking behavior. It is simple, sustainable and scalable with speed. Its based on two assumptions:
 • Health is an individual and community responsibility; ownership of this responsibility promotes health and empowers community to demand healthcare rights. Denial of responsibi...
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We have developed an Effective Social Persuasion Platform ; low-cost platform persuades community to modify its health-seeking behavior. It is simple, sustainable and scalable with speed. Its based on two assumptions:
 • Health is an individual and community responsibility; ownership of this responsibility promotes health and empowers community to demand healthcare rights. Denial of responsibility transfers burden of solution to external agency to provide a supply-side solution, which is expensive. 
• A sustained campaign can persuade community to modify health-seeking behavior. Peer to peer nudge is more effective than provider-client persuasion method.
 It uses following steps for behavior modification. 
• Develop simple messages • Train community volunteers as health care leaders 
• Deliver messages as stories, illustrations, videos and entertainment education 
• Community creates own culture-specific messages as songs and slogans
 • Reinforce positive behavior by illustrating sickness events which could be avoided 
• Community leaders take over to own the program after 3 to 5 years. 
• We solved unmet need for contraception by improving supply chain.We appointed 292 sales depots, run by village women, where contraceptives are readily available below market price and protects their privacy too. Model is not just scalable but scalable with speed , turn around impacts shown by vulnerable and marginalised communities reiterate that global SDG's are achievable targets.
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Stage 6: Sustained Scale

Registered in United States and India as Non-Profitin United States and India as Non-Profit

Implemented In:

India

IndiaSEE LESS

1
Country Implemented In

Problem

Communities with poor resources suffer from high burden of diseases, which are either preventable or curable. We address many such problems: Maternal health, Child health, Population stabilization, Adolescent health, TB control and Malnutrition. We develop frugal solutions for the poor. We focus on demand side of healthcare by improving health-seeking behavior, which is least expensive method too.We bring about social behavior change, which creates intelligent demand from the community.

Competitive Advantage

Awareness is often assumed to be equal to behavior change. In practice, it is not so. Prevalent awareness-building programs merely touch the surface without translating into measurable behavior change. Our program is a multi-step process, where awareness is one of many steps for a sustainable behavior change. 
 • Our field workers are from the community where they live and work. They are available 24/7. We take health to the village center and to the doorstep of recipients.
 • We promote ownership of both health and healthcare. We believe, health is an individual and community responsibility and healthcare is a right. • Our program has no predetermined endpoint. Our repetitive training continues until we meet our targets.
 We conduct 8000 to 9000 public community meetings annually in each district. 
 •We develop a cadre of volunteer village health activists who take over the program after we succeed. • We also develop a cadre of social entrepreneurs, who sell contraceptives, sanitary pads, and nutritional products to village women ,making it easier for them to access without their privacy getting compromised and ensuring availability as a continuous process rather than intermittent . • Ours is a sustainable peoples program, which makes the health system more responsive. • We are able to bring about positive health outcomes at an annual cost of approximately 25 cents per capita of total population in the area

Milestone

Date Unknown
New Country Implemented In
India