Our vision is a world where every mother is empowered and every child is healthy.

mMitra’s tech-enabled approach leverages the high mobile phone penetration in India allowing culturally sensitive information to be sent directly to the woman, when she needs it, using dialect, diction and content that is at her understanding level and standardizes the information communicated. The service reaches out to women more often than is possible through traditional health-workers based models, reduces the inconsistencies inherent in health worker-dependent information dissemination, reinforces positive behaviors and complements their work. It also supports health systems by leveraging technology to reduce burden on critical resources and allowing them to be deployed elsewhere. This is also a highly cost-effective model. For less than USD 4, a pregnant woman receives critical care information covering pregnancy and infancy through the mMitra calls. Mobile-based strategies for health communication offer greater promise for upscaling as they remain unaffected by the mobility of the population, diversity and constant changes in the healthcare use pattern or the profile of the frontline workers serving them. Information can be delivered easily in the language best understood by them, regardless of their location.